AuPairTube: Cultural Care Au Pair Launches Video Website

 May 29, 2009  –  With the boom in online video and new uses for it appearing all the time, one au pair agency has found a unique application for videos – www.aupairvideos.com , a website highlighting videos of au pairs who are looking for host families in the U.S. Families interested in this unique childcare option, can now get a more personal  look at the candidates they are considering. While host families have been able to view photos and profiles of available au pairs online for some time, this is the first time families in the selection process can watch video produced by au pairs. This exclusive website, hosted by industry leader Cultural Care Au Pair, provides au pair candidates with the opportunity to show their motivation and personality that simply can’t be interpreted from a paper application or a telephone interview.

In the videos, au pair candidates talk about why they want to be pairs, and the activities they hope to do with their future host children. They share what kind of childcare experience they have as well as their personal interests and skills. Many of the videos are truly creative, including ones that feature photos of au pairs with the children they care for and set to music native to their home countries. One au pair includes footage of herself driving and cooking to show her potential host family how skilled she is in these areas.

“Our au pair videos not only provide families with another way to get to know the au pair candidate they are considering, they also answer an increased demand for online video,” says Natalie Jordan, Senior Vice President of Cultural Care. According to a report released last month by The Nielsen Company about the global online landscape, the number of American users frequenting online video destinations has climbed 339 percent since 2003 and time spent on video sites has shot up almost 2,000 percent over the same period.  In March, internet information provider, comScore released a report revealing that 77.8 percent of the total U.S. internet audience viewed online video. “Our families use the internet and online videos regularly as research tools and the response to au pair videos has been extremely positive,” says Ms. Jordan. 

 Note: this is a similar program that Cultural Homestay International came out with a few months ago.  We featured this video article in our "Let's Talk Au Pair Agencies" titled "Social Media Savvy."