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Au Pair In America Lags Behind Competitors

Au Pair in America Consumer Ratings Continue to Drop

Au Pair in America continues to have a loyal following, but their customer base will continue to shrink, as younger host families are attracted to lower program costs and better website technology - all the bells and whistles the techie generation thrives on and expects today (and offered by several, less expensive au pair agencies). 
 
Au Pair in America's program fees, the highest in the industry, continues to be a major drawback for this experienced company, particularly in these hard economic times.  In addition, they are only just beginning to experiment with Social Media marketing, such as blogs, Facebook and Twitter (while most of the other agencies are already connected with their customers through these social formats). 
 
Their overall marketing strategies are years behind the leading agencies and it may be too late for them to make a comeback!  Au Pair in America opened in 1986, was the first au pair agency and it celebrating its 25th anniversary.  Let's wish them luck through these troubled times!


2014 Host Family Ratings

Au Pair in America never receives a high rating (70-90%) anytime during the last several years that host parents have rated this agency. They continue to do poorly on Helping parents with Problems (36%) and their Overall Customer Satisfaction Rating is just 60%!  For a large agency, that has been in operation since the 1980s (they were actually the first au pair agency in the USA), these ratings are fairly low.  They don't seem to be learning from their mistakes and they don't seem to know how to correct mistakes and improve their overall services to both au pairs and host families.

Au Pair Agency Snapshot 2014--Au Pair in America

Host Family Comments 2014

"Counselor was ineffective at balancing our au pair's local American boyfriend infatuation verse au pair responsibility and house rules. Advising us to incorporate her boy friend into our home life!"

"Re-match problems, rematched with an au pair that put our child in danger and did not fully disclose why au pair was in re-match the first time."

"They 'recycle' inexperienced au pairs during rematch, because they don't want to lose all that money they invested in the au pair who is in rematch!"

"We have had 2 au pairs in 2 months. The first au pair left after 10 days unwilling to work. The second put our 9 year old child out of the car on a busy road and told her to walk to camp."


2013 Host Family Ratings

Au Pair in America lost ground in 2013 on several important customer service areas:  Overall Customer Service and Help with Problems.  See individual comments below from our 2013 host family survey respondents. 

Au Pair Agency Snapshot 2013--Au Pair in America

Host Family Comments 2013

"Clearly, no one at this agency is really checking these girls out. I have had 3 au pairs from Au Pair in America - one was a liar and a thief, one was looking for an American husband and the most recent parties all the time and stays at her boyfriend's hose every night!"

"I would not use them again, less than stellar service with a very big price tag. Very disappointing."

"Our counselor was poor, largely uninvolved with families, doesn't coordinate any event for us or the au pairs in our cluster, doesn't reach out, and difficult to get a hold of."

"Our au pair was great, but the agency never answered our phone calls and the office staff is rather snooty."

"I think the summer help at the agency stinks! They are all high school kids, which they probably pay $8.00 bucks an hour (or they get free, calling it an "international Internship") and they don't know what they are doing - it is insulting as childcare safety is at stake."

"My au pair's driving skills were rated highly by the oversees agent, but when she arrived, she promptly had a car accident backing out of the garage and never drove again."


2012 Host Family Ratings 

AuPairClearinghouse's 2012 Host Family Satisfaction Survey continues to receive negative comments from Au Pair in America's host families and low ratings for most of the Rating Criteria, such as Driving Skills, English Skills and for Overall Customer Service, Quality of Au Pairs, Matching Services, Help with Problems and Local Support - see below:  

Au Pair Agency Snapshot 2012--Au Pair in America

Host Family Comments (2012) like these were typical:

"Clearly, no one at this agency is really checking these girls out.  I have had 3 au pairs from Au Pair in America - one was a liar and a thief, one was looking for an American husband and the most recent parties all the time and stays at her boyfriend's house every night!"

"I would not use them again, less than stellar service with a very big price tag. Very disappointing."

"Our counselor is not good and largely uninvolved with families who doesn't coordinate any event for us or the au pairs in our cluster and who doesn't reach out...she is also difficult to get a hold of."

"Over the past 5 years, 2 au pairs have been a complete disaster."

"We live in Texas and it seems like there is no marketing to try and show au pair candidates that America has anything to offer other than the east and west coasts.  Thus, we were routinely told by the girls, I want NYC or LA and I don't want to go to Texas!"  

"Our au pair was offered a fake ID by another au pair, so she could go out drinking.  When we reported this to the agency nothing was done.  The problem is, all agencies try to serve two masters.  Unfortunately, the host family and the children are not the main priority here.  The quality of their au pairs is low, anyone can become an au pair."


2010 & 2011 Host Family Ratings

AuPairClearinghouse's 2010 & 2011 surveys (and in contrast to their 2009 survey where they were on our Top Agency Picks) received significantly more negative comments for this conventional agency.

Au Pair in America received only 42% Overall Customer Satisfaction from their host parents. 

Host Family Comments (2011) like these were typical: 

"I gave only 'somewhat satisfied' as the rating because they right now have a 50% success rate with us, and our rematch (au pair) came from a family that was asked to leave the program and probably (the family) should not have been in the program to begin with." 

"Au Pair in America was completely NOT supportive when, after 2 successful years with them, we had a 'bad apple' in our third year.  This was the first time we had any problem and they were totally disinterested and unhelpful.  I would never use them again.  We switched to Au Pair Care and we have been very happy ever since."




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